At Chiora, we're here to explore the options of transforming brushed-out undercoat into high-quality yarn — turning an overlooked waste material into part of a thoughtful, circular system that values resources, craftsmanship and care.

Rooted in a love for fashion and a genuine passion for dogs, Chiora sits at the intersection of creativity and connection. We’re fascinated by the idea that something so personal — a dog’s undercoat — can be transformed into a material that carries both story and sentiment. By reimagining what “waste” can be, we hope to contribute to a more conscious approach to making and wearing garments.

This is still just the beginning, and that’s what excites us most. We’re curious, ambitious and eager to see how far we can take this — from yarn, to textiles, to finished pieces that embody sustainability, craftsmanship and meaning.